10 Metrics to Track the ROI of UX Efforts

The first 5 are commerce-specific, but the second 5 apply to all products.

  1. Purchase Rate
  2. Total Number of Purchases/Transactions
  3. Average Order Value
  4. Reduced Cart Abandonment Rate
  5. Reduced Calls to Support
  6. Registrations
  7. Click-Through Rate
  8. Time on Site/Engagement
  9. Number of Return Visitors/Return Visitors
  10. Net Promoter Score

More details on MeasuringU.